A new study suggests that in content marketing for the tourism industry, focusing on ‘helping’ rather than ‘selling’ and leveraging social media and electronic word of mouth can be more effective.

A new study suggests that in content marketing for the tourism industry, focusing on ‘helping’ rather than ‘selling’ and leveraging social media and electronic word of mouth can be more effective.

Source: doi.org

https://doi.org/10.31822/jomat.2024-9-2-165